SEO Specialist & Website Designer

Putting Your
Business on
the Digital Map

Full-funnel SEO for local businesses, e-commerce brands, and service companies — from technical audits to Answer Engine Optimization. Top-3 rankings, qualified leads, measurable revenue growth.

See My Work My Journey
5+
Years in SEO
400+
Websites Launched
$500K+
Monthly Client Revenue
Usama - Local SEO & Website Design Expert
Currently accepting
New Clients
Google Rank #1
Local SEO result
Local SEO & Google Maps
Website Design & Development
Google Business Profile
On-Page & Technical SEO
Digital Marketing Strategy
About Me
Usama - Digital Marketer

The Mind
Behind the Growth

I'm Muhammad Usama — an SEO Specialist with 5+ years of experience building and executing full-funnel SEO campaigns for local businesses, e-commerce brands, and service-based companies. Based in Pakistan, working with clients globally.

I'm skilled across the complete SEO stack — from technical site audits and on-page content strategy to off-page authority building and Answer Engine Optimization (AEO). I also manage Google Ads campaigns alongside organic work, so businesses can grow on every channel that matters.

My focus is simple: top-3 rankings, qualified leads, and revenue you can measure. Open to full-time remote roles globally.

2016 – 2018
Graphic Designer
Started designing t-shirts, ebook covers, and banners. Built a foundation in visual communication, brand identity, and the discipline of designing for an audience — not for myself.
2018 – 2021
Website Designer
Moved into web design and shipped 400+ CMS websites across WordPress, Shopify, Wix, and Kajabi. Developed sharp instincts for layout, conversion flow, and the technical underpinnings of a site that performs.
2021 – 2022
Affiliate SEO Operator
Tested affiliate SEO across multiple projects. The results were inconsistent, but the lessons were sharp: keyword research, content velocity, link building economics, and what actually moves rankings.
2022 – Present
Local SEO Specialist · Founder, Grow with Usama
Pivoted fully into Local SEO and have since worked with 10+ SEO clients, helping them dominate map packs, run profitable Google Ads, and capture qualified local demand. Today my service stack covers Local SEO, E-commerce SEO, Technical SEO, AEO, and Google Ads management.
Services & Skills

How I Help You
Get Found & Grow

📍
Local SEO
Dominate local search results and Google Maps. I optimise every signal Google uses to rank local businesses — so your ideal customers find you first, not your competitors.
Google MapsLocal PackCitations
🛒
E-Commerce SEO
Product page optimisation, category architecture, structured data, and search-friendly merchandising for Shopify and WooCommerce stores that need to rank and sell.
Product SchemaCategory PagesShopify
🔍
Technical SEO
Crawl audits, Core Web Vitals, site speed, indexation, and schema markup — the technical foundation that makes rankings stick long-term.
Core Web VitalsCrawl AuditsSchema
📝
On-Page SEO
Keyword research, entity-based content writing, internal linking, and meta optimisation that ranks for what your customers actually search for.
Keyword ResearchContent StrategyEntity SEO
🤖
Answer Engine Optimization
Optimisation for AI search, voice assistants, and featured snippets — getting your business cited by ChatGPT, Perplexity, Google AI Overviews, and voice search.
AI SearchVoice SearchAEO
🗺️
Google Business Profile
Full GBP setup, optimisation, and ongoing management. I turn your Google listing into a 24/7 lead machine driving calls, directions, and bookings.
GBP OptimisationReview StrategyPosts
🔗
Off-Page SEO & Link Building
Foundational and niche-specific link building. Authoritative backlinks and citation cleanup that earn the trust signals Google needs to rank you above competitors.
BacklinksNiche EditsNAP Consistency
🎯
Google Ads (PPC)
Local Service Ads, Search, and Performance Max campaigns built around the same keywords your SEO targets — paid traffic that compounds with organic growth.
Local Service AdsSearch AdsPPC Strategy
How I Work

A Process Built
for Real Results

01
Audit & Discovery
Deep audit of your current digital presence — website health, local SEO signals, GBP status, and competitive landscape.
02
Strategy & Roadmap
A clear, prioritised action plan tailored to your market and goals. No cookie-cutter packages — every strategy is custom built.
03
Execute & Optimise
Implementation of on-page SEO, GBP optimisation, website updates, and citation building with continuous monitoring and refinement.
04
Report & Scale
Transparent monthly reporting on rankings, traffic, and leads. As results compound, we expand the strategy to capture more of your market.
Certifications

Credentials &
Recognition

🏅
SEMrush Academy
Local SEO Essentials
2025
🏅
Kevin Indig
Crafting a Winning SEO Strategy
2025
🏅
SEMrush Academy
Technical SEO Certification
2025
🏅
Yoast
Yoast SEO for WordPress Certification
2022
🏅
HubSpot Academy
SEO Certification
2025
🏅
Khyzer Ali
Advance Local SEO Certification
2022
View All Certificates
Tools & Technologies

My Toolkit

The platforms and software I use daily to research, execute, and deliver results — not just familiar with, but genuinely fluent in.

SEO & Research
Ahrefs
Backlink analysis & keyword research
SEMrush
Competitive audits & rank tracking
BrightLocal
Local SEO reporting & citations
Screaming Frog
Technical site audits
Google Stack
Google Search Console
Technical health & indexing
Google Analytics 4
Traffic analysis & conversions
Google Ads
Local PPC setup & management
AI & Content
Claude
AI-assisted content & strategy
ChatGPT
AI-assisted content & workflows
CMS & Web Builds
WordPress
CMS & web builds
Shopify
E-commerce web builds
Wix
Drag-and-drop web builds
Kajabi
Course & funnel builds
Design
Adobe Photoshop
Visual design & image editing
Nano Banana
Design & creative workflows
Project Management
Monday.com
Workflows & client boards
Asana
Task tracking & timelines
Trello
Kanban boards & sprint planning
Always On
Slack
Team communication
Microsoft Office
Docs, sheets & presentations
Zoom
Client calls & collaboration
Case Studies

Real Clients.
Real Results.

A selection of recent campaigns across Local SEO, Google Ads, and website design — each one tied to measurable outcomes: rankings, leads, revenue, and recovered visibility.

Local SEO Medical Spa SEO case study — from 50 to 2,500 monthly visitors in 8 months
Medical Spa · Organic Growth
From 50 to 2,500 Monthly Visitors in 8 Months for a Medical Spa
Took a struggling med spa from near-zero organic visibility to consistent top rankings through a full-funnel SEO campaign — technical fixes, treatment-page content strategy, local authority building, and conversion-focused on-page optimisation.
50 → 2.5KMonthly Visits
50×Traffic Growth
8 moTimeline
Read Case Study
Google Ads Google Ads case study — 960+ high-intent leads at $18 CPL with 4X ROAS
Car Locksmith · PPC Campaign
960+ High-Intent Leads for a Car Locksmith at $18 CPL
Built and scaled a Google Ads campaign for a car locksmith in Ewing Township, NJ. Started with a $100 test budget yielding ~5 leads, then optimised keyword targeting, ad copy, and landing pages to drop the cost-per-lead to $18 and deliver 4X return on ad spend.
960+Leads Generated
$18Cost Per Lead
4×Return on Ad Spend
Read Case Study
Local SEO Car locksmith SEO case study — scaled from 80 clicks to 2,500+ monthly visitors
Car Locksmith · Organic + GBP
Scaling a Car Locksmith Website from 80 Clicks to 2,500+ Monthly Visitors
A full-funnel SEO transformation — service-area pages, GBP optimisation, on-page tuning, and citation cleanup. Organic conversions and GBP interactions both compounded month over month, generating real bookings and roughly $12,500 in monthly organic revenue.
2,500+Monthly Visits
50+Conversions/mo
~$12.5KMonthly Revenue
Read Case Study
Local SEO Apple repair store SEO case study — from 0 to 250+ calls per month in Calgary
Apple Repair Store · Calgary
From 0 to 250+ Calls/Month for an Apple Repair Store
Took an Apple repair business in Calgary from zero phone calls to 250+ monthly calls through aggressive Local SEO — GBP optimisation, high-intent keyword targeting, service page builds, and consistent local authority signals that pushed them to dominate the map pack.
0 → 250+Calls/Month
800+GBP Interactions
900+Monthly Visitors
Read Case Study
GBP Recovery Vape store SEO case study — recovered from GBP suspension and scaled to $60K monthly revenue
Vape Store · Canada
From GBP Suspension to $60K/Month — Restoring a Vape Store
A vape retailer in Canada lost their Google Business Profile to suspension — a near-fatal blow for a local business. Led the full reinstatement process, then rebuilt local visibility from scratch with rigorous GBP optimisation and SEO. Restored to full visibility and scaled to $60K monthly revenue.
Suspended → LiveGBP Status
$60KMonthly Revenue
0 → Top PackLocal Visibility
Read Case Study
Web Design Website design portfolio — 500+ websites built for real businesses
Web Design · Multi-Industry
We Don't Just Design Websites — We Build 500+ Revenue Machines
Over 500 websites delivered across WordPress, Shopify, Wix, and Kajabi — for local businesses, e-commerce brands, and service companies worldwide. Every build is fast, mobile-first, SEO-ready from day one, and structured around one job: turning visitors into paying customers.
500+Websites Built
4CMS Platforms
GlobalClient Base
View Case Study
Client Reviews

What Clients
Say About Me

"

Muhammad has done quite a few gigs for us; he's trustworthy. He'd work extra to meet my expectations and always try to get it done as fast as possible. I'm definitely looking forward to working with him again and again.

JW
Jen W.
Client, United States
"

Stellar experience with Usama, as I've come to expect from this seller. Would certainly recommend to anyone requiring the services he offers.

MP
Michael Penne
Client, Canada
"

It's been a pleasure working with Muhammad this past year. He's efficient and reliable — two traits definitely needed to run a successful team. He has it.

JA
John Agcaoili
Client, United States
Get in Touch

Ready to Get
Found on Google?

Whether you need Local SEO, e-commerce SEO, a high-converting website, or a Google Ads campaign — let's talk. Open to full-time remote roles globally and freelance projects.

Send an Email Message on WhatsApp